What do kids like in 2024?

What do kids like in 2024?

What Do Kids Like in 2024? An In-Depth Exploration

Understanding what kids like in 2024 requires examining the intersection of technology, cultural trends, social influences, and educational shifts. Children today are growing up in a world significantly different from previous generations, marked by rapid technological advancements, increasing awareness of global issues, and evolving entertainment landscapes. This comprehensive guide will delve into various aspects that capture the interests and preferences of kids in 2024, covering toys, technology, entertainment, education, hobbies, and social trends.

1. Technology and Gadgets

1.1. AI-Powered Interactive Toys Children's fascination with AI-powered interactive toys continues to grow. These toys use artificial intelligence to interact with kids in more lifelike ways, providing personalized experiences and educational benefits.

  • Examples: Smart robots like Anki’s Cozmo, educational companions like Cognitoy’s Dino, and coding robots such as LEGO Mindstorms.

1.2. Augmented Reality (AR) and Virtual Reality (VR) AR and VR technologies are increasingly integrated into children’s play and learning experiences. These immersive technologies enhance creativity, learning, and entertainment.

  • AR Applications: Games like Pokémon GO and educational tools that overlay digital information on the physical world.
  • VR Experiences: VR headsets and games that transport kids to different worlds and scenarios, offering interactive and immersive learning environments.

1.3. Smart Devices Kids are increasingly using smart devices like tablets and smartphones for entertainment and education.

  • Educational Apps: Apps that teach coding, language skills, math, and science through interactive games and challenges.
  • Entertainment Apps: Platforms like YouTube Kids and streaming services with child-friendly content.

2. Entertainment and Media

2.1. Streaming Services and Digital Content Streaming services have revolutionized how children consume media. Services like Netflix, Disney+, and Amazon Prime offer a vast array of kid-friendly shows, movies, and educational programs.

  • Popular Shows: Animated series, educational shows, and family-friendly movies that cater to various age groups.

2.2. YouTube and Social Media YouTube remains a dominant platform where kids watch everything from DIY crafts and toy unboxings to educational content and gaming videos.

  • YouTube Channels: Popular channels featuring kid-friendly content, educational tutorials, and interactive storytelling.

2.3. Gaming Video games continue to be a significant part of children’s entertainment. With the rise of e-sports and online multiplayer games, gaming has become a social activity.

  • Popular Games: Minecraft, Fortnite, Roblox, and educational games that promote creativity and collaboration.

3. Toys and Play

3.1. STEM Toys STEM (Science, Technology, Engineering, and Mathematics) toys are highly favored as they combine fun with learning.

  • Examples: Coding kits, robotic kits, and science experiment sets that encourage problem-solving and critical thinking.

3.2. Collectibles and Trendy Toys Collectible toys and figures continue to be popular, often driven by trends from popular media and franchises.

  • Examples: Funko Pop! figures, Pokémon cards, and other collectible items from popular series and movies.

3.3. Outdoor and Active Play Despite the digital age, traditional outdoor play remains important. Kids enjoy toys that encourage physical activity and exploration.

  • Examples: Bicycles, scooters, sports equipment, and adventure kits.

4. Education and Learning

4.1. E-Learning and Online Education The shift towards digital learning has accelerated, with many children engaging in e-learning platforms and virtual classrooms.

  • E-Learning Platforms: Websites and apps like Khan Academy, Duolingo, and other interactive learning tools.

4.2. Interactive Learning Tools Interactive tools and resources that make learning engaging and hands-on are highly popular.

  • Examples: Educational games, interactive books, and apps that cover a range of subjects.

4.3. Coding and Robotics Learning to code and build robots is increasingly seen as an essential skill for the future.

  • Coding Programs: Scratch, Tynker, and other platforms that teach coding through fun, interactive projects.

5. Hobbies and Interests

5.1. Arts and Crafts Creative expression through arts and crafts remains a favorite pastime. Kids enjoy activities that allow them to use their imagination and create tangible items.

  • Examples: Drawing, painting, DIY craft kits, and model building.

5.2. Sports and Physical Activities Participation in sports and physical activities is crucial for development and health. Many children engage in organized sports or enjoy individual physical activities.

  • Popular Sports: Soccer, basketball, gymnastics, swimming, and martial arts.

5.3. Reading and Storytelling Despite the digital age, reading remains a popular and beneficial hobby.

  • Books: Graphic novels, fantasy series, educational books, and interactive storybooks.

6. Social and Environmental Awareness

6.1. Environmental Consciousness Today's children are more aware of environmental issues and are often involved in activities that promote sustainability.

  • Eco-Friendly Products: Toys made from recycled materials, eco-friendly crafts, and participation in recycling programs.

6.2. Social Causes Kids are increasingly involved in social causes and community service. They are aware of global issues and often participate in activities that promote social justice and equality.

  • Examples: Fundraising for charities, participating in community clean-ups, and supporting diversity and inclusion initiatives.

7. Fashion and Personal Expression

7.1. Personal Style Fashion plays a significant role in how children express their individuality. From clothing to accessories, kids enjoy expressing themselves through their appearance.

  • Trends: Sustainable fashion, custom clothing, and accessories that reflect their interests and personalities.

7.2. DIY Fashion Creating and customizing their own fashion items is a fun and creative activity.

  • DIY Projects: Designing T-shirts, making jewelry, and customizing shoes.

8. Family and Community Activities

8.1. Family Time Spending quality time with family remains important. Activities that families can enjoy together are highly valued.

  • Examples: Board games, family movie nights, and outdoor adventures.

8.2. Community Involvement Engaging in community activities and events helps kids develop a sense of belonging and responsibility.

  • Activities: Participating in local festivals, joining community clubs, and volunteering.

9. Health and Wellbeing

9.1. Mental Health Awareness There is growing awareness of mental health, with many resources and tools available to help children manage stress and emotions.

  • Resources: Mindfulness apps, therapy pets, and support groups.

9.2. Physical Health Maintaining physical health through diet, exercise, and regular medical check-ups is emphasized.

  • Healthy Habits: Encouraging healthy eating, regular physical activity, and adequate sleep.

10. Innovative Play Spaces

10.1. Interactive Museums and Science Centers Children enjoy visiting places where they can learn through interactive exhibits and hands-on activities.

  • Examples: Science museums, interactive history exhibits, and children’s museums with educational play areas.

10.2. Adventure Parks and Playgrounds Adventure parks and modern playgrounds with innovative equipment offer exciting physical challenges and fun.

  • Features: Climbing walls, zip lines, and themed play structures.


Children's interests and preferences in 2024 are shaped by a combination of technological advancements, cultural trends, and an increasing awareness of global issues. AI-powered interactive toys, augmented and virtual reality experiences, and smart devices dominate the technological landscape, providing both entertainment and educational benefits. Streaming services, YouTube, and gaming remain central to their entertainment choices, while STEM toys, collectibles, and outdoor activities continue to be popular.

In education, e-learning platforms, interactive tools, and coding and robotics programs are at the forefront, supporting cognitive and creative development. Hobbies such as arts and crafts, sports, and reading offer avenues for personal expression and growth. Social and environmental awareness is a significant aspect of their lives, influencing their choices and activities.

Fashion and personal expression, family and community involvement, health and wellbeing, and innovative play spaces further contribute to a well-rounded and fulfilling childhood experience. Understanding these diverse interests helps parents, educators, and marketers provide the right tools, opportunities, and support for children to thrive in 2024 and beyond. 

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