What toys do rich people buy?

What toys do rich people buy?

The world of luxury toys extends beyond the realm of typical childhood playthings, often encompassing items that are as much about status and exclusivity as they are about fun and creativity. Wealthy individuals often seek out toys that are rare, exquisitely crafted, and sometimes even custom-made. These toys can range from extravagant versions of classic toys to advanced technological gadgets and even collectible items that appreciate in value over time. Here is an in-depth look at some of the toys that attract the affluent, illustrating the diverse interests and high standards of quality that define luxury in the toy market.

Luxury Toys for the Wealthy

1. Custom-Built LEGO Sets

While LEGO is a beloved brand across many demographics, wealthy collectors often seek out custom-built LEGO sets. These sets can be commissioned to represent anything from iconic buildings to personal residences, and they often involve intricate designs and thousands of pieces.

  • LEGO Architecture Studio: High-end collectors sometimes commission unique architectural models, which can cost thousands of pounds depending on complexity and scale.
  • Bespoke LEGO Creations: Companies like Bright Bricks and certified LEGO professionals offer custom designs, turning personal ideas into LEGO masterpieces.

2. High-End Drones

Drones are popular among tech enthusiasts and hobbyists, but high-end models offer advanced features that cater to the wealthy. These drones often include state-of-the-art cameras, extended flight times, and sophisticated navigation systems.

  • DJI Inspire 2: Known for its superior camera quality and advanced flight features, this drone is a favorite among professional filmmakers and serious hobbyists.
  • Freefly Alta 8: Designed for professional aerial cinematography, this drone can carry heavy camera rigs and offers unparalleled stability and control.

3. Luxury Toy Cars

Toy cars have a special place in the world of collectibles. For the affluent, these cars often come in the form of highly detailed and limited-edition models, sometimes even functional miniatures.

  • Electric Mini Cars for Children: Brands like McLaren, Bentley, and Rolls-Royce offer scaled-down electric cars that are perfect replicas of their full-sized counterparts, often costing several thousand pounds.
  • Amalgam Collection: This company produces highly detailed, large-scale model cars that can cost up to £20,000. These models are often limited editions and highly sought after by car enthusiasts.

4. Collectible Action Figures and Dolls

High-end collectible figures often involve meticulous craftsmanship and limited production runs. These figures can range from popular culture icons to historical figures.

  • Hot Toys: Known for their incredibly detailed action figures from franchises like Marvel, Star Wars, and DC Comics, these collectibles can cost several hundred pounds each.
  • Barbie Dolls: Special edition Barbies, such as the Karl Lagerfeld Barbie or the 50th Anniversary Barbie, are highly collectible and can fetch thousands of pounds.

5. Exquisite Dolls Houses

Dolls houses can be lavish and detailed to the point of being miniature works of art. Wealthy collectors often commission bespoke dolls houses that are fully furnished with handcrafted miniatures.

  • Queen Mary’s Dolls’ House: While not for sale, this famous dolls house represents the epitome of luxury in miniature. Wealthy collectors often seek to emulate its grandeur.
  • Bespoke Dolls Houses: Companies like Mulvany & Rogers create custom dolls houses that can cost tens of thousands of pounds, complete with detailed interiors and period-appropriate furnishings.

6. High-Tech Gadgets

The wealthy often seek out the latest in technology, including high-tech gadgets that blend entertainment with cutting-edge innovation.

  • Virtual Reality Systems: High-end VR systems, like the Valve Index or the Oculus Rift S, provide immersive experiences that appeal to tech-savvy individuals.
  • Smart Robots: Companies like Boston Dynamics offer advanced robots like Spot, a robotic dog that can be programmed for various tasks, costing tens of thousands of pounds.

7. Luxury Bicycles

Bicycles can range from basic models to high-end, custom-built machines. Wealthy individuals often invest in top-of-the-line bicycles that offer superior performance and craftsmanship.

  • Cervélo R5ca: Known for its lightweight frame and advanced engineering, this bicycle can cost upwards of £10,000.
  • Bespoke Bicycles: Brands like Saffron Frameworks create custom bicycles tailored to the rider’s specifications, often costing several thousand pounds.

8. Extravagant Board Games

Board games are a classic pastime, but luxury versions can turn them into a lavish experience. These games often feature high-quality materials and exquisite craftsmanship.

  • Monopoly: Special editions, like the Gold Monopoly set from Geoffrey Parker, are made with gold and other precious materials, costing tens of thousands of pounds.
  • Backgammon Sets: Luxury backgammon sets from brands like Hector Saxe are crafted from fine leather and exotic materials, costing several thousand pounds.

9. Rare and Antique Toys

Antique toys are often highly collectible, with wealthy individuals seeking out rare items that hold historical significance and value.

  • Tinplate Toys: Vintage tinplate toys, particularly those from the early 20th century, are highly prized by collectors and can fetch thousands at auction.
  • Steiff Teddy Bears: Antique Steiff bears, especially those from the early 1900s, are extremely valuable. Rare models can sell for tens of thousands of pounds.

10. Luxury Puzzles

Puzzles can be both challenging and luxurious, with some companies producing high-end versions that are as much about the experience as they are about the puzzle itself.

  • Stave Puzzles: Known for their handcrafted wooden puzzles, Stave offers limited edition and custom puzzles that can cost several thousand pounds.
  • Codex Silenda: This wooden mechanical puzzle book is both a puzzle and a piece of art, costing several hundred pounds and offering a unique interactive experience.

11. Customized Personal Playrooms

Wealthy individuals often create entire rooms dedicated to play and entertainment, equipped with high-end toys and gadgets.

  • Home Theaters: Complete with state-of-the-art sound systems and luxurious seating, home theaters are a popular addition to affluent households.
  • Game Rooms: Filled with arcade machines, pinball machines, and gaming consoles, these rooms provide a high-end gaming experience.

12. High-End Art Supplies

For those who enjoy artistic hobbies, luxury art supplies can offer superior quality and a touch of extravagance.

  • Sennelier Oil Paints: Known for their rich pigments and smooth application, these paints are a favorite among professional artists and can be quite expensive.
  • Montblanc Writing Instruments: High-end pens and writing sets from Montblanc are often seen as both functional tools and status symbols.


The world of luxury toys is as diverse as it is extravagant, catering to a wide range of interests and passions. Whether it's custom-built LEGO sets, high-end drones, luxury bicycles, or rare collectibles, the affluent have a plethora of options to indulge their desires for unique and high-quality playthings. These toys often combine superior craftsmanship, advanced technology, and exclusivity, making them prized possessions and status symbols. While they offer enjoyment and satisfaction, they also reflect the discerning tastes and substantial means of their owners, turning the act of play into a sophisticated and luxurious experience.

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